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FINANCIAL ASTROLOGY - LCdr. David Williams, $50.00
Contents: Preface; Introduction.
Part 1: Business Cycle Forecasting: 1. Conventional business cycles: Introduction, business cycle history, 19th century business cycle theories, 20th century business cycle theories; 2. The sunspot Theory of Business Cycles; 3. The Planetary Cause of Sunspots; 4. Terrestrial Effects of Solar Activity: On agriculture & climatology, Terrestrial effects of solar activity in science, Effects of solar activity on telegraph, submarine & telephone lines, Effects of solar activity on radio transmissions, Effects of solar activity on electric power systems (overhead power lines, high voltage underground cable), Effects of solar activity in other fields of technology, Effects of solar activity on health; 5. Planetary Theories of the Business Cycle: Benner's price cycles, Moore's 8 year Venus cycle, McWhirter's north node business cycle, The 56 year pattern in American business activity (1761-1816, 1817-1872, 1873-1928, 1929-1984); 6. The Theory of Unknown Causes: Harmonic analysis, Empirical curve fitting; 7. Conclusion of Part 1
Part 2: Stock Market Forecasting: Art of Prediction: Prediction through dream interpretation, Prognostication from omens, Prognostication from Astrology; 9. The Rationale of Prediction; 10. Rhythmic Stock Market Cycles: The 9.2 year stock market cycle, The 38 to 41 month cycle in stock prices, Combination of cycles in stock market prices, The decennial pattern in stock prices, Cycles - real & synthetic; 11. Planetary Cycles in the Stock Market: The planetary cause of the 9.225-year stock market cycle, Moore's 8-year Venus cycle, The 11-year sunspot cycle, The planetary causes of the 4-4.5 year cycle in market lows, Stock prices and planets in the 10th house; 12. Stock Market Forecasting Systems: The Dow theory, Chartist medications for major market turning points, The McWhirter theory, The Williams solar ingress method, The Williams running total aspect method, Conclusion; 13. Personal investing: Who should invest or speculate; Which stock should be bought, Corporation horoscope analysis, Fairchild Cameral & Instrument Corp., Consolidated Edison Co. of New York, Asarco (formerly American Smelting & Refining Co.), Homestake Mining Company, Conclusion; 14. Epilogue: Review of Parts 1 and 2, Buying on margin, Short-selling, Stock options (puts & calls), Interest rates, Interest rate futures, Kondratieff wave misconceptions, History of silver prices, History of gold prices, Conclusion.
Appendices: 1. Zurich relative sunspot numbers; 2. Systematic period reconnaissance of sunspot numbers 1700-1965; 3. Data for Wood's planet sunspot correlations; 4. Crawford 9-year cycle vs: Cleveland Trust Company index; 5. Hutner composite cycle vs: Cleveland Trust Company index; 6. The 30 stocks used in the Dow-Jones Industrial Average.
Glossary; Bibliography; Index.

Comment: First published in 1982. David Williams, 1897-1993, was a former President of the American Federation of Astrologers (AFA). In Astrological Pioneers of America (1988), James Holden & Robert Hughes wrote, His primary interest in astrology has been the study of cycles and of the relation between astrology & finance. His books discuss the theories of other financial astrologers as well as his own and are gold mines of information on business cycles and market forecasting.

AFA, 242 pages, oversize.


ASTROLOGICAL MANAGER: A new approach to business, success & destiny - John Alexander, $18.95
Contents: Introduction: Why astrology? (Astrology in business, personality types; astrological management)

1. Managing People: The Signs: Fire signs, earth signs, air signs, water signs.

2. Managing the Company: Corporate Alchemy: The manager as alchemist, The elements of the personality, The company we keep, The elements of management, Setting up the team, Recruiting.

3. Managing Astrology: The Astrological Basics: The horoscope; The signs; The houses; The planets; The aspects.

Some final words.... becoming who we are; Sources for astrological charts; Recommended reading; Index of natal charts; General index.

Comment: How to run a business, hire & fire, etc., using astrology. In chapter 1 (the bulk of the book), for each of the signs, Alexander gives a general overview, then, the sign as leader, the sign as manager, the sign as employee, and a profile of the sign as manager, with subsections on his/her office, company car, business lunch & business ventures. Each sign concludes with half a dozen or so charts & brief bios (for Libra, Anita Roddick, Lee Iacocca, Vladimir Putin, Margaret Thatcher, Mahatma Gandhi, Dwight Eisenhower & Alfred Nobel), chosen for their sun signs. About half have no birth time. (I would have prefered all charts timed & selected based on ascendant.) The writing is light-hearted & often witty. The book is a mere introduction, but an inviting start to further study.

Southwater/Arness Publishing, 264 pages.


THE ASTEROID AMERICA & US MONEY - Diane & Rudy Flack, $8.00
Contents includes: America, the asteroid of US money - first colonial mint 1652, stamp act congress 1765, tea act 1773, intolerable acts 1744; "And the beat goes on..." - Bank of North America 1781, First internal revenue law 1791, NY stock exchange 1792, Black Friday 1869, Stock market slide and crash 1929, NYSE crash 1987; Delineating America in the US chart; Viewing America through the centuries; Hamilton, the US treasury dept. and the discovery of the asteroid America; Eclipses and eclipse cycles; The great seal of the US; America around the world; America and your money; America through the signs and in the houses; Delineating America - orb, retrogradation, interceptions, transits and progressions, declinations, synastry; The "SuperRich" (Table); Abridged "America" ephemeris (1770-2021). 96 pages including bibliography. A is A Publishing, spiral paper.


SUN SIGN SELLING - Jane Bowman Johnson, $15.95
Contents: Introduction; Sales & Astrology; Aries the Ram; Taurus the Bull; Gemini the Twins; Cancer the Crab; Leo the Lion; Virgo the Virgin; Libra the Scales; Scorpio, the Scorpion; Sagittarius the Archer; Capricorn the Goat; Aquarius the Water-bearer; Pisces the Fish; Appendix

Comment: For each sign, there are these subheads: Selling style, Client, Client's buying style. Each chapter includes all possible sign-to-sign pairings, eg, an Aries salesman with a Gemini client, an Aries salesman with a Cancer client, a Scorpio salesman with a Pisces client, etc. This is essentially an extended magazine article, of the sort that Dell Horoscope and American Astrology run from time to time. (Both magazines, I believe, now have different names.) In its limited scope, rather well done. If you know the relevant rising signs, the book will serve still better.

AFA, 166 pages.


ASTROLOGY & MONEY: What's your wealth quotient? - Beverly Flynn, $12.95
Contents: Introduction;

Part 1: Am I going to be rich? 1. The natal chart - the key to wealth; 2. The wealth planets, houses, signs & aspects; 3. Calculating your "wealth quotient"; 4. When will cash arrive?; 5. How to improve a low "wealth quotient".

Part 2: A new look at money: 6. What is money?; 7. Chasing the goal instead of the money; 8. Learning to visualize a higher goal; 9. The Midas touch & other monetary lessons; 10. Recalculating your "wealth quotient"; Sources.

Comment: The first part of the book centers around a 58-step astrological checklist to determine if one will be rich or not. Following that are the "wealth quotients" for: Donald Trump, 475; Barbara Hutton, 650; Bill Gates, 405 (only!?); Martha Stewart, 530; Oprah Winfrey, 590; Elvis Presley, 585; Ted Turner, 710; Ross Perot, 530; Rupert Murdoch, 475; JFK, 690; Queen Elizabeth II, 525. The next chapter (chapter 4) is for those who got a really big score but, like me, have spent most of their lives broke. (My score was 570.) Since the author counts trines, sextiles, squares, conjunctions & oppositions as all the same, mehthinks her checklist needs tweaking. As much as she anticipates poor people with high scores, Flynn does not give examples of rich people with low scores. Presumably they are rare, or perhaps do not exist.

The second section, entitled, A New Look at Money, gives us eight reasons why we want the stuff: Power, security, love, social status, validation, freedom, for its own sake (the hoarder), and, as a means of expressing goodwill (eg, charitable donations). Flynn then asks us to view these in reverse, for example, that if we first make ourselves powerful, money will then come to us, or that if we do everything in our power to make ourselves secure, then money will follow, etc. To help the process, the next chapter is on visualization. After an introductory list of rules, Flynn goes through the visualization of power, security, love, validation, etc. The theory is that through the successful visualization of power, you will become powerful and then you'll be rich, etc. She finishes with a questionaire on "Recalculating your wealth quotient," in five sections, for a total of 71 questions. This is more properly titled a Visualization-Ability Quotient as it attempts to evaluate, 1. Ability to envision a high-level goal, 2. Ability to interpret the vision or goal, 3. Ability to energize the vision or goal, 4. Ability to stay focussed on the vision or goal, 5. Ability to manifest the vision or goal. Following this are five sample charts, each with total: Gandhi, 480; Eleanor Roosevelt, 490; Martin Luther King Jr., 490; Mother Teresa, 480; Abraham Lincoln, 535. (My score was 620, big deal.) The book ends with Lincoln's chart, there is no postscript. If there was, Flynn might have observed that none of the five were terribly rich (they all thought of money as a tool of goodwill) & that all were overworked.

TLH Publishing Company, 148 pages.


Money, page 1




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