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FINANCIAL ASTROLOGY - LCdr. David Williams, $50.00
Contents:

Preface; Introduction.

Part 1: Business Cycle Forecasting:
1. Conventional business cycles: Introduction, business cycle history, 19th century business cycle theories, 20th century business cycle theories;
2. The sunspot Theory of Business Cycles;
3. The Planetary Cause of Sunspots;
4. Terrestrial Effects of Solar Activity: On agriculture & climatology, Terrestrial effects of solar activity in science, Effects of solar activity on telegraph, submarine & telephone lines, Effects of solar activity on radio transmissions, Effects of solar activity on electric power systems (overhead power lines, high voltage underground cable), Effects of solar activity in other fields of technology, Effects of solar activity on health;
5. Planetary Theories of the Business Cycle: Benner's price cycles, Moore's 8 year Venus cycle, McWhirter's north node business cycle, The 56 year pattern in American business activity (1761-1816, 1817-1872, 1873-1928, 1929-1984);
6. The Theory of Unknown Causes: Harmonic analysis, Empirical curve fitting;
7. Conclusion of Part 1

Part 2: Stock Market Forecasting:
8. Art of Prediction: Prediction through dream interpretation, Prognostication from omens, Prognostication from Astrology;
9. The Rationale of Prediction;
10. Rhythmic Stock Market Cycles: The 9.2 year stock market cycle, The 38 to 41 month cycle in stock prices, Combination of cycles in stock market prices, The decennial pattern in stock prices, Cycles - real & synthetic;
11. Planetary Cycles in the Stock Market: The planetary cause of the 9.225-year stock market cycle, Moore's 8-year Venus cycle, The 11-year sunspot cycle, The planetary causes of the 4-4.5 year cycle in market lows, Stock prices and planets in the 10th house;
12. Stock Market Forecasting Systems: The Dow theory, Chartist medications for major market turning points, The McWhirter theory, The Williams solar ingress method, The Williams running total aspect method, Conclusion;
13. Personal investing: Who should invest or speculate; Which stock should be bought, Corporation horoscope analysis, Fairchild Cameral & Instrument Corp., Consolidated Edison Co. of New York, Asarco (formerly American Smelting & Refining Co.), Homestake Mining Company, Conclusion;

14. Epilogue: Review of Parts 1 and 2, Buying on margin, Short-selling, Stock options (puts & calls), Interest rates, Interest rate futures, Kondratieff wave misconceptions, History of silver prices, History of gold prices, Conclusion.

Appendices:
1. Zurich relative sunspot numbers;
2. Systematic period reconnaissance of sunspot numbers 1700-1965;
3. Data for Wood's planet sunspot correlations;
4. Crawford 9-year cycle vs: Cleveland Trust Company index;
5. Hutner composite cycle vs: Cleveland Trust Company index;
6. The 30 stocks used in the Dow-Jones Industrial Average.

Glossary
Bibliography
Index

Comment: First published in 1982. David Williams, 1897-1993, was a former President of the American Federation of Astrologers (AFA). In Astrological Pioneers of America (1988), James Holden & Robert Hughes wrote, His primary interest in astrology has been the study of cycles and of the relation between astrology & finance. His books discuss the theories of other financial astrologers as well as his own and are gold mines of information on business cycles and market forecasting.

AFA, 242 pages, oversize.


MCWHIRTER THEORY OF STOCK MARKET FORECASTING - Louise McWhirter, $39.95

Contents:

List of illustrations
Introduction, by Alphee Lavoie

1. Theory & application of forecasting of stock market trends
2. Business cycles and stock market trends, 1850-1950
3. How to forecast monthly & daily trends on the New York Stock Exchange
4. How to forecast trends of individual stocks
5. Date & place of incorporation of stocks listed on the New York Stock Exchange (as of 1938, not updated)

Glossary
Sign rulership of countries

Comment: This book is summarized in Lcdr. Williams's book (above), but here is the whole thing, newly reset & reprinted by the AFA.

AFA, 194 pages.


USING ASTROLOGY TO FIND YOUR LUCK: What works? - Kathleen Powers, $24.99

Contents:

Dedication
Acknowledgements

1. Introduction: Assumptions made, Study parameters, Paradigms examined

2. Aspects & numerology: Lucky numbers, What have we learned?

3. What is luck? What have we learned?

4. Winning the "big one": House placement, Sign placement, Natal aspects of big winners, Planetary pairs, House rulerships, Quadruplicities, Triplities, Dualities, Critical degrees, Regrograde planets, Senstive points, Out of bounds, Essential dignities, Part of Fortune, What have we learned?

5. Natal charts of jackpot winners: House placement, Sign placement, Comparing lottery winners and jackpot winners, Natal aspects of jackpot winners, Planetary pairs, House rulerships, Planetary degrees, Sabian symbols, Decanates, Mars or Venus as the money planet, Gambling problems, The lucky gambler's natal chart signature

6. Lucky events: Triggers of lucky events (transits, progressions, solar arcs, orbs, etc.), Most powerful predictive technique by type, Cardinal astrological rules of gambling, What have we learned?

7. Case studies: Lottery winner, Analyzing the chart of a lottery winner, Natal chart of James Laughlin, The average gambler (including the author's chart), Outer planet, progressions & solar arc transits, More gambling advice

8. Do it yourself: Example 1, Example 2, What have we learned?, Comparing 10 lucky days to 10 unlucky days, Troubleshooting

9. Conclusions: Paradigms revisited, Buying pre-made luck charts

Appendix: Gambling pursuits by house
Bibliography

Comment:

I don't normally stock books with "luck" in the title, as they are usually poor to horribly poor in quality. I am pleased to say this book is different. The author has carefully studied Ivy Goldstein-Jacobson, Lois Rodden & Joyce Wehrman (among others) and, combined with her own enthusiasm & hard work, brings refreshing new insights to the field of pure speculation.

In the final chapter, in Paradigms Revisited, she does some summing up: Jupiter in 5 is lucky? No. It's Jupiter in 7. Saturn in 5 is unlucky? No, it's the reverse. Applying transits more powerful than separating? Yes. Part of Fortune important? Yes. Should you pay attention to fixed stars? Yes. Are hard aspects important? Yes, but. What's a good trigger? The sun, by various means. What is the money planet? Mars or Venus? Neither! Are Sabians important? No. Are some people "born lucky"? Yes, but using simple astrological techniques & elbow grease, you can increase your odds.

Highly detailed, very explicit, nicely laid out & formatted. The best modern book on gambling. A pleasant surprise.

Newage Enterprises, 153 pages, oversize.


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ASTROLOGICAL MANAGER: A new approach to business, success & destiny - John Alexander, $18.95
Contents: Introduction: Why astrology? (Astrology in business, personality types; astrological management)

1. Managing People: The Signs: Fire signs, earth signs, air signs, water signs.

2. Managing the Company: Corporate Alchemy: The manager as alchemist, The elements of the personality, The company we keep, The elements of management, Setting up the team, Recruiting.

3. Managing Astrology: The Astrological Basics: The horoscope; The signs; The houses; The planets; The aspects.

Some final words.... becoming who we are; Sources for astrological charts; Recommended reading; Index of natal charts; General index.

Comment: How to run a business, hire & fire, etc., using astrology. In chapter 1 (the bulk of the book), for each of the signs, Alexander gives a general overview, then, the sign as leader, the sign as manager, the sign as employee, and a profile of the sign as manager, with subsections on his/her office, company car, business lunch & business ventures. Each sign concludes with half a dozen or so charts & brief bios (for Libra, Anita Roddick, Lee Iacocca, Vladimir Putin, Margaret Thatcher, Mahatma Gandhi, Dwight Eisenhower & Alfred Nobel), chosen for their sun signs. About half have no birth time. (I would have prefered all charts timed & selected based on ascendant.) The writing is light-hearted & often witty. The book is a mere introduction, but an inviting start to further study.

Southwater/Arness Publishing, 264 pages.


THE KEY TO SPECULATION ON THE NEW YORK STOCK EXCHANGE - Jack Gillen, $49.95

Contents:

Dedication
The key to speculation story
Chart for the New York Stock Exchange, May 17, 1792, 8:52 am LMT, New York
Chart for the US, July 4, 1776, 12:20 pm LMT, Philadelphia

1. The planets
2. The planetary aspects
3. The planetary signs
4. Panics & crashes
5. Accidents & their effects on the Dow-Jones Industrial Average
6. Death & illness of world leaders
7. Sensitive degrees of the Sun & Moon
8. Year-end rally
9. Dow-Jones predictions
10. Analyzing the corporate chart

Appendices:
1. Birthdates of stocks on the NYSE, arranged by their Sun-signs
2. New & full moons, 2000-2050 3. Planetary data: Mars, Jupiter, Saturn & Uranus ingresses, 2000-2050

Comment:

The book opens with:
The Sun is an energy planet. It gives & takes energy. A solar cycle is 365.25 days. It affects the stock market every 30 days, as the Sun transits through the 12 signs of the zodiac. (pg. 1)
The start of the second paragraph in the book:
As in all living matters it seems to affect mundane things like corporations & the stock market in the same way. This is to say that with regard to the birth month and the birth date, six months prior to the birth date the solar cycle is high, giving energy & pushing the related company forward. The Sun is a planet associated with the ego ... [ellipsis in original] appearance & personality. Six months prior to the birth date, the company is brought out before the public. The birthdate to six months after, the energy flow is low... [sic] it becomes weaker ... [sic] and this affects the stock market in the same way. (pg. 1)
The start of the fourth paragraph in the book:
In Example 2 we take the Midheaven aspect to the Ascendant. We can see in Example 2 that the chart of the stock exchange starts its up level in the sign of Aquarius and its down level begins in the sign of Leo. So these are the two breaking points within a year: Under Aquarius and under Leo as the Sun transits these signs. (pg. 2)
Example 2, on page 2, shows a wheel divided into twelve numbered parts. The ASC, DSC & Nadir are labeled. There are Sun symbols on the four angles. There are no zodiacal glyphs. The author means to refer to the NYSE chart on pg. viii, which has 26 degrees Cancer on its ASC, Leo on the 2nd (Placidus). Why has he picked Leo & Aquarius? Perhaps because the NYSE has a late Taurus Sun. Perhaps sensing he is close to gibberish, the author concludes paragraph four with:
The low part of the chart, which is the Nadir, is the sign of Libra. This will generally be the low point of the year, as October would always represent the low price, low volume, in which the opposite point to the the Midheaven is Aries. This would be affected by the planet represented at the Midheaven. However, in April, under no afflictions, this would be a great month where records would be set in areas of volume & prices. (pg. 2)
Which explains why some famous stock market crashes happen in September (2008) or October (1929).

Jack Gillen was active in the 1970's, which predates my interest in astrology. I first heard of him, as a legendary figure, in the mid 1990's. This is the very first of his writings that I have ever seen. I am trying to make something of it. Here is the start of the 8th paragraph in the book:

The Sun's aspect & influence on the market will also affect a lot of stocks because individual stocks are affected by the movement of the Dow-Jones Industrials. You have to relate a 50 percent mark-up on a bullish market and take away 50 percent of an individual stock if the market is bearish. You can only give a stock 25 percent on its own merit. This means if the market is bad & the stock shows an indication of moving up, the price ratio as far as at what price to sell should be at a 25 percent profit. There are other indications, though, at which you could go for a 50 percent profit if the earnings are extremely high. (pg. 3)
I'm not a stock market analyst, but I'm not exactly unfamiliar with the territory. Gillen seems to say that in a bull market, you should buy your stock six months after the corporate birthday, and then hold it until the share price has increased by 50%, and then sell, presumably just before the company turns another year older. In a "bad market", presumably a bearish one, you can only expect a 25% price increase, unless the stock's earnings (not its share price) are "extremely high". Methinks that if earnings were very high, I'd keep the stock. Especially in a bear market. But let's move off the first three pages. Let's go further in.

Chapter 3, Planetary Signs, is a list of rulerships. Aries rules diamonds, which other authors ascribe to Taurus. Taurus rules finance & copper & cattle & wheat. Candy & sweets are not mentioned. Wheat is by others given to Virgo. Cancer rules, among other things, boats & fishing, which others give to Pisces. Virgo rules animals, especially exotic ones, as well as birds, grain elevators, and oats.

In Chapter 4, Panics & Crashes, we are told that panics are due to Saturn, which generates fear. Because the chart for the NYSE & the USA both have cardinal signs on the angles (Ascendants: NYSE: Cancer, US: Libra), Saturn can manage to trigger both charts at once. I see you're puzzled. Doesn't the July 4 USA chart have Gemini or Sagittarius on the ascendant, depending on who you're talking to? Why, yes it does, but not to Jack Gillen, who puts the signing of the Declaration at 12:20 pm. So I went to Campion's Book of World Horoscopes, a most comprehensive source, to see what justification there may be for such a time. During this time of the day, Campion gives charts for 10:30 am, and for 2:00 pm, but not 12:20, which, presumably, he had never heard of. Otherwise, discussion of panics & crashes are rather well done. Close reading of this chapter establishes the book to have been written in 1979, with brief additions in early 2009.

Chapter 8, the Year End Rally, points out that as the NYSE has sensitive points at 4 degrees Cancer, the opposite would be 4 degrees Capricorn, which the Sun, sometimes the Moon, Mercury & Venus all transit in the week between Christmas & New Year's. Gillen gives this week's gain or loss from 1900 to 2008. Up to 1986, the market was up 73 of 86 years. He then parlays this to comparable weeks in early September (the square aspect). But since 1986, the market has fallen in the last week of the year in 12 of 23 years, as Gillen's own data clearly shows. Of this startling shift, Gillen makes no mention whatever.

Chapter 9, Dow-Jones Predictions, was taken from earlier writings. Predictions start in 1979 & run through 2000:

Going into 1998, the market will fall into a bearish trend but pull out in the latter part of 1998 and end on the upside. In 1999, the market will be affected by a square aspect from Saturn to Uranus. This relates to bearish trends which will run to the year 2000. This will affect the financial conditions of the country & banks as we know them today will not be operating the same. We will have a complete monetary system change. These changes will emanate from the era of 1988 to 1991 & will even effect the color of money. The 1980 period also relates to disputes - war. Although there are conditions that relate to war, there will be inventions that will benefit the U.S. moving forward into the 21st century. (pg. 106)
Gillen says we will be attacked by a foreign power, 2001-3, and while this anticipates 9-11, Gillen is basing it on the 60 year Jupiter/Saturn cycle in Taurus, which was 1941 as well as 2001. Going further back in 60 year intervals (1880, 1820, 1760) produces nothing of interest, so far as foreign attacks. Perhaps chastened, the Gillen of 2008/9 says that in 2008-10, unemployment will be over 10%, hundreds of bank will fail, real estate will crumble. All of which has been widely anticipated the past two years, if not earlier. When Saturn gets into Sagittarius in 2015, the bull market will return. Gillen concludes this chapter with a list of dates, 2000 - 2050, on which he expects changes (rises or falls) in the NYSE. These may be the most valuable pages in the book, even if he gives no guidance as to which stocks (air, earth, fire or water) will be affected. For 2009, the dates are March 3, June 29, July 7 through October 4, October 4 through December 31, and October 26. (For 2010, get the book.)

Chapter 10, Analyzing Corporate Charts, is rather good. An interesting section on rectifying corporate charts is marred by bad layout, which is the fault of the publisher. Page 125, we are referred to twelve sample charts on pgs. 119-120. These charts are actually shown on pg. 127 & 130. Page 125, Gillen marrs his own presentation by giving an example where the DSC will be Leo or Virgo, but then speculates that Cancer could be the seventh house. (Why?)

Following this are the Appendices. The first one gives dates of incorporation for some 1500 companies, arranged primarily by Sun sign & secondarily by alphabet. While the list includes Microsoft (Virgo: September 22, 1993), I suspect that many of the corporations either no longer exist, or have been reorganized, as there are only a tiny handful with dates after 1979. In any case, data is restricted to name, date of birth, and state of incorporation.

Appendix 2, New & Full Moons, 2000-2050, includes date, sign & degree, all spelled out (no glyphs). Eclipses are not marked, which I think a pity. This amateur-friendly format is continued with ingresses for Mars, Jupiter, Saturn & Uranus. For Mars alone retrogrades are noted, even though, in his text, Gillen notes the importance of retrograde Jupiter. (He may have noted the retrogrades of Saturn & Uranus as well, but that escaped me.)

Overall, the book improves towards the end. There seems to be a price point of 50 bucks with financial books, regardless of size or merit.

AFA, 232 pages.


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SUN SIGN SELLING - Jane Bowman Johnson, $15.95
Contents: Introduction; Sales & Astrology; Aries the Ram; Taurus the Bull; Gemini the Twins; Cancer the Crab; Leo the Lion; Virgo the Virgin; Libra the Scales; Scorpio, the Scorpion; Sagittarius the Archer; Capricorn the Goat; Aquarius the Water-bearer; Pisces the Fish; Appendix

Comment: For each sign, there are these subheads: Selling style, Client, Client's buying style. Each chapter includes all possible sign-to-sign pairings, eg, an Aries salesman with a Gemini client, an Aries salesman with a Cancer client, a Scorpio salesman with a Pisces client, etc. This is essentially an extended magazine article, of the sort that Dell Horoscope and American Astrology run from time to time. (Both magazines, I believe, now have different names.) In its limited scope, rather well done. If you know the relevant rising signs, the book will serve still better.

AFA, 166 pages.


ASTROLOGY & MONEY: What's your wealth quotient? - Beverly Flynn, $12.95
Contents: Introduction;

Part 1: Am I going to be rich? 1. The natal chart - the key to wealth; 2. The wealth planets, houses, signs & aspects; 3. Calculating your "wealth quotient"; 4. When will cash arrive?; 5. How to improve a low "wealth quotient".

Part 2: A new look at money: 6. What is money?; 7. Chasing the goal instead of the money; 8. Learning to visualize a higher goal; 9. The Midas touch & other monetary lessons; 10. Recalculating your "wealth quotient"; Sources.

Comment: The first part of the book centers around a 58-step astrological checklist to determine if one will be rich or not. Following that are the "wealth quotients" for: Donald Trump, 475; Barbara Hutton, 650; Bill Gates, 405 (only!?); Martha Stewart, 530; Oprah Winfrey, 590; Elvis Presley, 585; Ted Turner, 710; Ross Perot, 530; Rupert Murdoch, 475; JFK, 690; Queen Elizabeth II, 525. The next chapter (chapter 4) is for those who got a really big score but, like me, have spent most of their lives broke. (My score was 570.) Since the author counts trines, sextiles, squares, conjunctions & oppositions as all the same, methinks her checklist needs tweaking. As much as she anticipates poor people with high scores, Flynn does not give examples of rich people with low scores. Presumably they are rare, or perhaps do not exist.

The second section, entitled, A New Look at Money, gives us eight reasons why we want the stuff: Power, security, love, social status, validation, freedom, for its own sake (the hoarder), and, as a means of expressing goodwill (eg, charitable donations). Flynn then asks us to view these in reverse, for example, that if we first make ourselves powerful, money will then come to us, or that if we do everything in our power to make ourselves secure, then money will follow, etc. To help the process, the next chapter is on visualization. After an introductory list of rules, Flynn goes through the visualization of power, security, love, validation, etc. The theory is that through the successful visualization of power, you will become powerful and then you'll be rich, etc. She finishes with a questionaire on "Recalculating your wealth quotient," in five sections, for a total of 71 questions. This is more properly titled a Visualization-Ability Quotient as it attempts to evaluate, 1. Ability to envision a high-level goal, 2. Ability to interpret the vision or goal, 3. Ability to energize the vision or goal, 4. Ability to stay focussed on the vision or goal, 5. Ability to manifest the vision or goal. Following this are five sample charts, each with total: Gandhi, 480; Eleanor Roosevelt, 490; Martin Luther King Jr., 490; Mother Teresa, 480; Abraham Lincoln, 535. (My score was 620, big deal.) The book ends with Lincoln's chart, there is no postscript. If there was, Flynn might have observed that none of the five were terribly rich (they all thought of money as a tool of goodwill) & that all were overworked.

TLH Publishing Company, 148 pages.


Money, page 1




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